Privacy & Cookie Policy

Ultimate9® is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.

References to ‘Ultimate9’, ‘U9’, ‘we’ and ‘us’ include Ultimate9® and its related bodies corporate.

Please read this Privacy Policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal information.

We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.

A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at


What is Personal Information and why do we collect it?

Personal Information is information or an opinion that identifies an individual. 

Examples of Personal Information we collect include names, addresses, email addresses, phone and facsimile numbers.

This Personal Information is obtained in many ways and from third parties. We don’t guarantee website links or the policy of authorised third parties.

We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us here.

When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.


Sensitive Information

Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.


Sensitive information will be used by us only:

  • For the primary purpose for which it was obtained
  • For a secondary purpose that is directly related to the primary purpose
  • With your consent; or where required or authorised by law.


Third Parties

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.


Disclosure of Personal Information

Your Personal Information may be disclosed in a number of circumstances including the following:

  • Third parties where you consent to the use or disclosure
  • Where required or authorised by law.


Security of Personal Information

Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.

When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.


Access to your Personal Information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

Ultimate9® will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.

In order to protect your Personal Information, we may require identification from you before releasing the requested information.


Maintaining the Quality of your Personal Information

It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.


Policy Updates

This Policy may change from time to time and is available on our website.


UK and EEA users

The EU General Data Protection Regulation (GDPR) provides certain rights regarding the processing of personal data of EU/EEA data subjects.  This section of the Privacy Policy applies if you are in a country that is a member of the European Union or EEA, and supplements the information in the Privacy Policy.

We collect and process your personal data for the purposes set out in this Privacy Policy.  Our legal basis to process personal data includes processing that is: 

  1. necessary to comply with legal requirements (for example, where we have a legal or regulatory obligation or to defend claims)


  2. necessary for our legitimate interests (for example, to improve our website). We also process personal data on the lawful basis that it is necessary for Ultimate9®’s legitimate business interests, which may include: providing, improving, developing, and promoting our products, services, and website; communicating with and otherwise managing our relationship with you; enhancing the safety and security of our products, services, websites, employees, and others; and protecting our business partners from wrongful conduct.

Ultimate9® is the data controller for the processing of your personal data, as defined under the GDPR, collected by Ultimate9®.

You have the following rights, which you can exercise free of charge: 


Access The right to be provided with a copy of your personal information (the right of access).
Rectification The right to require us to correct any mistakes in your personal information.
To be forgotten The right to require us to delete your personal information in certain situations.
Restriction of processing The right to require us to restrict processing of your personal information in certain circumstances for example, if you contest the accuracy of the data.
Data portability The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party in certain situations.
To object

The right to object:

at any time to your personal information being processed for direct marketing (including profiling);

in certain other situations to our continued processing of your personal information – for example, processing carried out for the purpose of our legitimate interests

Not to be subject to automated individual decision-making

The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.


What types of cookies do we use?

There are four main types:

  • Website functionality cookies – these allow you to navigate the site and use our features, such as “Add to Cart”;
  • Website analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience;
  • Customer preference cookies – when you're browsing or shopping on our website(s), these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you; and
  • Targeting or advertising cookies – these are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.


Why do we use cookies?

Cookies help provide additional functionality to our website(s) and help us analyse site usage more accurately. We use information collected from cookies to better understand, customise and improve user experience with our websites, services and offerings, as well as to manage our advertising. For instance, our server may set a cookie that keeps you from having to enter a password more than once during a visit to one of our websites. Also, we may use web analytics services that leverage cookies to help us to understand how visitors engage with and navigate our site (e.g. how and when pages in a site are visited and
by how many visitors).

Cookies also help us provide website visitors with a more personalised, customised and relevant experience by delivering content and functionality based on individual preferences and interests. If you have provided us with personal information (e.g. through a registration), we may associate this personal information with information gathered through cookies.


List of website functionality cookies we collect

The table below lists the cookies we collect and what information they store.


Cookie Name Cookie Description

Stores randomly generated keys used to prevent forged requests.


Your session ID on the server.


Allows guests to view and edit their orders.


A link to information about your cart and viewing history, if you have asked for this.


Information on products you have emailed to friends.


The store view or language you have selected.


Indicates whether a customer allowed to
use cookies.


Facilitates caching of content on the browser to make pages load faster.


Facilitates caching of content on the browser to make pages load faster.


Facilitates caching of content on the browser to make pages load faster.


Facilitates caching of content on the browser to make pages load faster.


Facilitates caching of content on the browser to make pages load faster.


Facilitates caching of content on the browser to make pages load faster.


Facilitates caching of content on the server to make pages load faster.


Facilitates translation of content to other languages.


Facilitates translation of content to other languages.


Cookies and Google Analytics

In some cases, the third-party service providers we work with may use cookies to support our digital marketing initiatives.

We use Google Analytics Services, provided by Google, Inc. (Google). Google uses cookies and similar technologies to analyse overall trends and help us to understand how users use a website, how we can improve our websites and guarantee their security and continued proper functioning.

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data held by Google.

For more information about the processing of data about you by Google, see Google's Privacy Policy. You can prevent data being used by Google Analytics by downloading and installing the Google Opt-Out Browser Add On provided by Google. For more information about the cookies used by Google, see Google Analytics Cookie Usage page.


Cookies and Third-Party Advertising Partners

Ultimate9 may allow Third-Party advertising partners to set tracking tools (e.g., cookies) to collect information regarding your activities (e.g., your IP address, page(s) visited, time of day). We may also share such anonymised information as well as selected Personal Information (such as demographic information and past purchase history) we have collected with Third-Party advertising partners.

These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit non-Ultimate9 related websites. This practice is commonly referred to as "interest-based advertising" or "online behavioural advertising." We may allow access to other data collected by the Site to facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to you.

For more information about the processing of data about you by Meta:


How to manage cookies

Your web browser can be set to allow you to control whether you will accept cookies, reject cookies or to notify you each time a cookie is sent to your browser.

If your browser is set to reject cookies, websites that are cookie-enabled will not recognise you when you return to the website, and some website functionality may be lost.

The “Help” section of your browser may tell you how to prevent your browser from accepting cookies.


Cookies and Personal Information

In all cases in which cookies are used, the cookie will not collect personal information except with your explicit permission. For full information on how we use and handle your data, please refer to our ‘Privacy Policy’ and our ‘GDPR Compliance Notice (if you are an EU resident).


Privacy & Cookie Policy Complaints and Enquiries

If you:

  • have queries, concerns or complaints about the manner in which your personal information has been collected or handled by Ultimate9;

  • or would like to request access to or correction of the personal information we hold about you;

Please contact us at: 


Factory A, 28a Kalman Drive,
Boronia, VIC, 3155
(03) 9729 8515


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